Mondavi Corporation

Mondavi Corporation The Robert Mondavi Corporation Today the forces of globalization and consolidation are face to face with the wine industry. The old world producers: France, Spain, and Italy, continue to dominate the market while the new world producers such as the US, Argentina, Australia, Chile, and South Africa have been making inroads into the global and increasingly competitive wine market. The Robert Mondavi Corporation has produced some of the most respected wine labels around the world, gaining a reputation of superior quality. Mondavi is known throughout the world for its quality wines, but the percentage of international sales for the company is actually relatively small. In 1994, only 6 % of the company's $200 million sales were made outside of the United States. However, international operations represent a significant opportunity for the company to grow, especially in countries with markets that do not yet drink significant amounts of wine, for example Asian countries.20131117-OSEC-JC-00 03The company also has excellent opportunities in working with some of the new wine producing countries such as South Africa and Argentina. I believe that the key factor to success is to develop an internal commitment to an international relations program and support it with adequate resources.The Robert Mondavi Corporation has not dedicated a large staff to international development. I urge Mondavi to establish an international division structure creating a division designated to handle all of international operations. This structure takes a great deal of the burden off the chief executive officer, Michael Mondavi, and designates the head of the international division to coordinate and monitor all overseas activities. The vice-president of international operations reports directly to Mr. Mondavi regarding all international matters and this ensures that the international focus receives top management attention. This arrangement is good for the Mondavi Corporation because it is...

Top 10 Confused Words in English [G-H]

Top 10 Confused Words in English [G-H] Top 10 Confused Words in English [G-H] Top 10 Confused Words in English [G-H] By Maeve Maddox Narrowing the list to ten is difficult, but here are ten words beginning with the letters G and H that are frequently mixed up in speaking and/or writing. 1. gambit / gamut Perhaps it’s the first syllable that leads to confusion between these two nouns. In the game of chess, a gambit is an opening move in which a player offers a sacrifice, usually of a pawn, in order to gain an advantage. By extension, a gambit is a ploy intended to gain an advantage, especially at the beginning of a contest or negotiation. As a musical term, a gamut is the full range of notes that a voice or instrument can produce. Figuratively, a gamut is the full range or scope of something. Ex. His handyman skills run the gamut from carpentry to plumbing. 2. genial / congenial Both of these adjectives derive from the same source. Used to describe a person, genial means cheerful, kindly, affable. Applied to a thing, like weather, genial means mild or pleasant. In reference to people, congenial connotes a character agreeable to one’s taste or liking. For example, a congenial friend has similar likes and dislikes. A congenial host anticipates the needs and likes of guests. Applied to things, congenial means suited to one’s temperament. For example, a congenial job for a bookish person might be one involving research. 3. gibe / jibe Both words are pronounced the same, and both can be used as either a noun or a verb. As a noun, a gibe is an insult or sneering comment. As a verb, to gibe is â€Å"to taunt or insult.† Both the OED and Merriam-Webster recognize jibe as a variant spelling of gibe, when used in the context of insulting. However, because jibe also means â€Å"to agree,† many writers to use the spelling jibe only in the context of agreement: When the witnesses were interviewed separately, their stories jibed. When the accountant went over the books, he found that the figures did not jibe with the previous report. 4. give / gift Conservative speakers (like me) shudder to hear both these words used as verbs. Give is a verb. Friends give gifts to one another. Alumni give donations to colleges. For most modern speakers, gift is a noun, something given, a possession transferred to another without the expectation of an equivalent. The use of gift as a verb is not new in English. The OED shows citations dated from 1500 to the 1880s. However, this usage dropped out of general use so long ago that its revival strikes modern ears as barbarous and pompous. I suppose a huge donation to a university might warrant a bit of pomposity: â€Å"The corporation gifted the university with a million dollars.† For ordinary purposes, however, it’s still more idiomatic to give presents and not â€Å"gift† people with them. 5. grisly / grizzly The adjective grisly refers to something that inspires great horror. The word is thought to derive from a verb meaning â€Å"to shudder with horror,† or â€Å"to be filled with dread.† The adjective grizzly comes from a word meaning â€Å"gray or grayish.† A beard could be described as grizzly, but in current speech, the participle grizzled is more common in the context of things that are gray. Although grizzly bears range in color from very light tan (almost white) to dark  brown, they apparently acquired their name from explorers who saw grayish specimens. One English explorer described the huge bear that he encountered as â€Å"neither white nor black, but silver-haired like our English rabbit.† Another wrote that he’d seen â€Å"the skin of an enormous grizzled bear.† A grizzly bear rushing toward an unwary camper would be a grisly sight. 6. hanged / hung When  hang  means, â€Å"to execute by suspending a person by the neck,† the preferred forms are  hang, hanged,  (has) hanged. For example: â€Å"The murderer was sentenced to be hanged by the neck until dead.† When hang refers to suspending an inanimate object or a person without intent to execute, the forms are hang,  hung,  (has) hung. For example: â€Å"The housekeeper hung the laundry in the garden.† 7. historic / historical The prevailing meaning of historic in modern English is â€Å"having or likely to have great historical importance or fame. For example, â€Å"The historic voyage of H.M.S. Beagle commenced on the morning of 27 December 1831.† Historical means, â€Å"concerned with past events.† It is also used to contrast events that actually happened with fiction or legend: â€Å"Although fictionalized, the novel is based on well researched historical events.† 8. hoard / horde The word hoard is used as both noun and verb. As a noun, a hoard is an accumulation of something valuable to the hoarder. As a verb, to hoard is â€Å"to put away something of value for preservation or future use.† The verb usually has a negative connotation, implying that the person doing the hoarding is being selfish (in the context of scarcity) or has a disorder (in the context of an inability to part with unneeded possessions). The noun horde originally referred to a tribe of Asiatic nomads. Now it can also mean a large gathering of people or animals. The word usually bears a connotation of ferocity: The child fled from a horde of angry geese. 9. home / hone The confusion associated with these words occurs when home is used as a phrasal verb with the particle in. To home in is â€Å"to come closer and closer to a destination.† A fighter pilot homes in on a target. A detective homes in on a suspect. To hone is â€Å"to sharpen.† One hones a blade to a sharp edge. I’ve read defenses of â€Å"hone in† as the equivalent of â€Å"home in,† but careful writers distinguish between the two. 10. hurdle / hurtle As a noun, a hurdle is an obstacle. As a verb, to hurdle is â€Å"to jump over an obstacle.† It is often used figuratively: Kornblut describes the roadblocks all female  candidates must hurdle as â€Å"hair, hemlines and husbands.† Hurtle is a verb. The usual sense in modern English is â€Å"to rush violently.† For example, â€Å"The runaway wagon hurtled toward us.† Related Posts: Top 10 Confused Words in English [A-B] Top 10 Confused Words in English [C-D] Top 10 Confused Words in English [E-F] Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:12 Types of LanguageEmail EtiquetteUlterior and Alterior

W2 Questions Assignment Example | Topics and Well Written Essays - 250 words

W2 Questions - Assignment Example In an accrual based double entry system, every transaction has both a debit and a credit in the books of accounts. The three major divisions in the accounting field are (1) Financial Accounting (2) Management Accounting and (3) Tax Accounting. Financial accounting relates to a description and classification of accounts into assets, liabilities, capital, revenues and expenses and their summarization on the Income Statement and Balance Sheet. Management accounting deals with the development or interpretation of accounting information to aid management in making decisions that help in running the business. Tax accounting deals with determining the tax effects of transactions, preparation and filing of tax returns in conformity with the applicable tax laws and procedures. The purpose of a balance sheet is to show the financial position of a business enterprise on a specific date, usually the end of the year. Accounts are typically classified as belonging either to the income statement or the balance sheet. Usual balance sheet accounts are assets such as Cash, liabilities such as Accounts Payable and owner’s equity such as the Capital account. The purpose of an income statement is to determine whether the business made a profit or loss from its operations over the period, usually a year. Both the income statement and the balance sheet are prepared at the end of the financial year. Usual income statement accounts are revenues such as Sales and expenses such as Advertising Expense. The statement of cash flows shows how the cash in a business was generated and how it was spent over the financial year. This can be the result of operating, investing and financing activities. Some examples of typical cash flow accounts are Depreciation, Interest and Dividends Received and Cash Paid for Interest and Income Taxes. 7. Based on the financial information below, prepare an income statement and a balance sheet for Joe’s-Fly-by-Night Oil Company for the year ended

Research paper Essay Example | Topics and Well Written Essays - 1000 words - 4

Research paper - Essay Example This was not always the case, however, as strict notions of sexual norms pervaded society since time immemorial. It was only recently, in the late 19th century, that the right to sexual freedom emerged and gained momentum thru the efforts of activists who risk the scorn of a morally-rigid society. This paper will explore and analyze how events in the 19th to the 20th century caused American society to break its traditional norms and beliefs regarding women’s right to sexual freedom. The Path to Sexuality Prior to the events concerning sexual freedom in the 19th century, America considered women as fragile beings belonging only to the home. Any tendencies for extracurricular sexual thoughts were repressed, generally frowned upon and considered as unnatural. Homosexuality, prostitution or any form of sexual determination by women is conceived as impure. The concept of ownership of one’s own body for women was basically unheard of in a highly patriarchal 19th century Ameri can society. Women were expected to be pure, pious, chaste and capable in domestic affairs. American society cherished the notions of morality where women were expected to have sex only with their husbands while it was acceptable for men to have multiple partners. They were also expected to stay with their husbands even if an affair is uncovered as divorce was not made available to them. Any woman who has sexual contact with another aside from her husband was considered as ruined or fallen. There were cases where girls who had lost their virginity due to rape had been humiliated and casted out of their communities because of engaging pre-marital sex (Forman, 12-14). Sexuality for women had legal and moral repercussions as opposed to men whose sexual activities were highly unrestricted. This social norm was to be greatly challenged thru the activism of Victoria Woodhull, the first ever woman who ran for the United States presidency. Woodhull spoke frankly about the shackles women wer e expected to endure such as loveless marriages and limitations on who to have sexual relationship (Athey, 15-19). According to her, this should not be the case as: ‘To woman, by nature, belongs the right of sexual determination.†¦When woman rises from sexual slavery to sexual freedom, into the ownership and control of her sexual organs, and man is obliged to respect this freedom, then will this instinct become pure and holy; then will woman be raised from the iniquity and morbidness in which she now wallows for existence, and the intensity and glory of her functions be increased a hundred-fold’. (Athey, 16) Woodhull, and so many others until now, challenge this notion as it implicitly depict women as lower than men as the latter is not bound by such restrictions. On Prostitution Selling a woman’s body for sexual pleasure is touted to be the oldest profession in the world yet it is also one of the most prosecuted acts due to pervading notions of immorality a nd inappropriateness. Religious inclinations considered the body as a sacred vessel and prostitution is believed to be an outright violation of moral doctrines as it deviates from the notion of marriage and procreation. Prostitution was a taboo never to be tolerated. The problem, however, is that women who engage in this trade bore the brunt of the stigma. From biblical

Paul Stultz Essay Example for Free

Paul Stultz Essay Paul Stultz, a character who has always admired me not as an individual but as a code that has the hidden formula that makes up a successful person. Mr. Stultz with his attractive traits which circles around self-motivation and persuasive attitude towards the core values, A Professional teacher and Sales Manager, he has un matched skills in both the fields. With vast experience in areas of telecommunications and a proven record in planning, management, and leadership he stand as an example that always continue to impress every bit of my existence and defines my approach on a idealistic character. The habit of always thinking out of the box has polished his abilities as an innovative thinker and effectual problem-solver who can see the big picture. During the nineties, the knowledge explosion created an exponential increase in the complexities of doing business. As mentioned his ability to predict future prospects and then set in motion to achieve them has always been thr trait that has made him stand tall among the fellows who surrounds him. Forecasting the influences of new technologies on our organization, our customers, and the marketplace with trivestiture, he identified the human factors, technology gap. Profoundly he tasked us with analyzing the systems our clients had and what would be needed to transition through the millennium change over which eventually set the grounds for developing the best possible mix which was beneficial not even for a shorter but a longer run as well. In addition, he adapts quickly to challenges and interacts effectively with all levels of business management he has the consult and tell approach and that is the key to his never ending goodwill. Finally, he is committed to professional excellence with a high level of integrity with all business interactions internal and external. Mr. Stultz’s leadership actions and skills Basics of an efficient sales person are driven by the personal persona and the ideal blend of skills and venom towards goal attainment. Mr. Stultz’s has the following note worthy traits that has made him the revenue machine for the organization on the whole. 1. Initiated contact with senior decision-makers and maintained open communication channels that were significant in cultivating sound relations with agency business leaders.  Practiced self discipline in terms of ethical rules of conduct during all oversight of presentations and proposal submission of closing high-dollar volume sales of telecom services and products. 2. He supplies the purpose and meaning; provide the energy that drives a group forward. His visionary aspect of leadership is supported with his excellent communication skills that allow him to articulate his or her vision with precision and power in a compelling and persuasive way. 3.  The degree, to which the he challenges assumptions, takes risks and solicits ideas are way exceptional. Mr Stultz with this trait stimulate and encourage creativity in their followers and analyzes the pros and cons of system solution architecture. Oversees and participates in cross functional innovation teams and conscientiously attentive to details and big picture interactions. Reconciled all interoperability and time line issues to exact accountability to the team member for the account, maximizing team achievement to president’s club three out of five years. 4. Expected team members copiously to write root cause analysis of problem and cause and effect problem solution. I n turn, he and the team interfaced with product house for service requirements, reconciled billing disputes to contracted amounts. Effective accountability of ethics in compliance of proposal response and performance of the award, Senior Vice President of Government Markets was impeccable in the senate hearings for the Census 2000 and thus concurrence with congress for best in class vendor. 5.  The inspirational leader that he is, one who can instill passion and direction to a group of individuals requires an understanding of how the psychology of a group affects the members of the group. He listens to team members, technical lead myself to hold major partners accountable for the mandated requirements and backup contingency plans for major components of proposed solution. Acted as advisor mentor to my design team and held firm the ethical while seeking clarification on all aspects of implementation schedules and performances. Spearheaded all executive presentations given to the legislature informing upper management and product house of the steps and successes. Description of how the leader’s environment shaped his or her leadership practice and style Mr. Stultz is a magnetic transformational leader who injects huge doses of eagerness into his team and gives them the venom that is very much required to achieve goals. He is very energetic in driving innovations and giving new lines of thinking of system product solutions. This can create a synergetic solution to solve a problem and empower team participant in order to have cohesive leadership should he have to leave or be moved to another division (Burns, 1978, p. 79). The belief that the most important resource that an organization possesses is the people that comprise the organization, some organizations address the development of these resources, Burns characterizes transformational leadership as a style that motivates followers by appealing to higher ideals and moral values which eventually makes the individual grow not only as a professional but as an individual as well. Mr. Stultz adopted the transformational style because of the high level and sensitive nature of his work with huge corporations and the government while being a Colonel with the Army National Guard. The degree to which the leader behaves in admirable ways that cause followers to identify with the leader the bond that eventually allows the fellow employees to work out of the blue for the leaders. Charismatic leaders display convictions, take stands and appeal to followers on an emotional level. This is about the leader having a clear set of values and demonstrating them in every action, providing a role model for their followers This style includes an emotional component, which includes: qualities of transformational leadership include communication of clear vision of the organization to perform above the norm and to think outside of the box. Mr. Stultz’s degree to which he articulates a vision that is appealing and inspiring to his followers and the inspirational motivation that he injects in his employees challenge give them high standards, communicate optimism about future goals, and provide meaning for the task at hand. Technology, new innovations and the need to have the cutting edge systems demands this proactive collaborative problem solving approach to develop research and bring to market innovative products. Entwined in this leadership style is a charismatic intellectual push for excellence with emotional ties to the leaders mission. Perception of the leader by the followers is key to the adoption of the leaders values. Current statistics show state that 90% of companies are in a product innovation and service organization (O’Regan 2007). Mr. Stultz’s work environment shaped this democratic approach because, as a person from a large family, he had learned to depend on new ideas coming from other people, he has always been a firm believer of a win win approach where the employee always tend to feel that he is not there just to earn revenue for the company but consider himself as the back bone of the organization, he basically promotes bottom to top approach where he himself with his intellectual sound knowledge creates the win win situation for all. He knows that good ideas come from all over an organization and is not too proud to try someone else’s ideas; and he is more than willing to give credit to those who innovate the ideas. Burns (1978) discusses how leaders’ influence on their subordinates is â€Å"based on their shared sense of what is important, worth doing well, and expending energy on it† (p. 79). One of the hallmarks of Mr. Stultz’s leadership is his high moral ethics and his ability to prompt team members to reach beyond their comfort zone to achieve superior goal attainment things. As demonstrated earlier in this paper, Mr.  Stultz and his team have successfully negotiated huge contracts and accomplished exceptional goals with this leadership formula. Regarding Mr. Stultz’s environment, the increasing dependence on information technology in the business arena and globalization realities have led to an increased focus on performance metrics over the past 15 years. His ability to forecast the future and adopting to the ever changing situation along with his adaptation with new technologies has always kept him with track records of achieving all that seemed impossible before him. Companies are making radical and fundamental changes to the way in which they conduct business to meet customer needs, stay competitive and position themselves in the technical revolution his idea of customer satisfaction is basis of bringing more business then by promoting services through advertisements has led to more cash inflows then ever before. Leaders such as Mr. Stultz have revised their strategies, restructuring their organizations and redesigning their business processes to meet these new challenges. New possibilities are emerging which already show a powerful impact on meeting innovative solutions to achieve cutting edge success of clients and this contribution brings the synergy and financial growth of the sales team (O’Regan 2007). How this person influenced your personal leadership style My experience and success is due to my emulation of Mr. Stultzs management style, and his mentoring of me during my association with him. After working for Mr.  Stultz, I acquired a repertoire of leadership and organizational skills that I have found to be crucial to my personal success he made me digest the moxt complex ways of handling humans with just a simple formula of †giving importance† the basic want of humans I have learned that a true leader inspires his or her team constantly with a shared vision of the future. The degree to which he attends to each followers needs, acts as a mentor or coach to the employees and listens to the there concerns and needs. This also encompasses the need to respect and celebrate the individual contribution that each of us an make to the team (it is the diversity of the team that gives it its true strength). Transformational leaders are highly visible, and spend great deal of time communicating. While performing as the lead Technical data sales executive, my responsibilities included serving as the expert organizational catalyst activating the integrated voice / data project for the Bureau of the Census in addition to deploying the TQA and JHL programs. I was also designated to work with diverse personalities productively of internal/external technical groups to ensure that the technical, product house and industry partner issues were addressed properly. My responsibilities also focused on scrutinizing various interoperability protocols to prevent a myriad of potential problems and subsequently initiating guidelines for preventive action that would circumvent malfunctions and defects. As a consequence, I initiated a mosaic of complex solutions throughout the entire project and managed the on time project timeline processes to ensure the Implementation Team’s successful partner link with multi industries for census 2000 two toll free networks. I also used transformational motivational persuasion and skills propose, win and negotiate web services for the SSA White House Initiative, Seniors. gov. I initiated negotiations with support of my executive team and compiled the design and developed an array of complex reliability and disaster recovery network solution and implementation timelines to track and deliver the project in a timely manner in compliance with preset White House requirements. My innovative solution was picked ahead of other higher-ranking bids for my ability to â€Å"see the big picture† while managing the interoperability details for seamless integration of services. Mr. Stultz emphasized the need to be clear and concise in negotiating with client, operations and product development. He provided feedback to empower me in developing PowerPoint presentations and concise meeting minutes to illustrate complex, abstract award requirements that in turn were modified as executive briefings. Timely communication to key stakeholders, both internal and external, required disciplined ethical leadership skills to maintain high standards and sensitivity to political situations inside and outside the company I gained confidence to lead team members cross functionally to feel in control of their own destiny, such as the promotion they desire, and achieve technical excellence certifications and thus they are motivated to work hard by more than just a financial reward. As innovation takes time, this approach led to presidents club and vendor of the year for three out of five years and our results were best in class (Burns, 1978, p. 78). The approach can be most suitable where team working is essential, and quality is important to have speed to market and productivity while making profit (Burns, 1978). The main skill set I have learned from Mr.  Stutz’s mentoring is that a comprehensive transformational leadership requires emotional synergy which carries over into customer satisfaction and the employees model service and work above normal job objectives to excel (Densten, Iain, 2006). His persuasive nature has made me learn the tactics that are there to efficiently manage a chunk of individuals and make them perform to their outmost with a motive of supporting there leader rather then with a motive to secure there jobs. Once products are innovated, I have learned behavior that mirrors a continuum between transactional and transformational. A marriage between mature products and active transactional leadership is balanced while transformational beta product development leads the organization to future innovations. Honoring confidentiality, handling situations appropriately and with discretion my transfomational leadership has successfully achieved the financial, emotional technical, and quality health of the leaders, peers, followers and customers (Brymer, 2006).

anthropology Essay -- essays research papers

Anthropology proves to be satisfying and intellectually fulfilling to many in the field. However, there are also many challenges and bumps in the road along the way. Napolean A. Chagnon and Claire Sterk faced many of these challenges themselves. During his fieldwork with the Yanomamo, Chagnon faced many challenges interacting with the natives. Chagnon could not practically communicate with the people until about six months after he arrived. He notes ? the hardest thing to live with was the incessant, passioned, and often aggressive demands they would make.? An example of this is the natives threatening with a shout such as; ?If you don?t take me with you on your next boat trip to Widokalyateri, I?ll chop a hole in your canoe!? While trying to collect genealogies, Chagnon found it very frustrating and commented ? I could not have deliberately picked a more difficult people to work with in this regard.? This was because he first tried to use the names they called each other, not knowing that the names they called each other were completely ambiguous and didn?t mean anything. He then later found out , after collecting all the genealogical information, that only the living members were accurate and the deceased listed were mostly fake. He had to start all over. ( Chagnon 5) Sterk did a different type of study on prostitution and how it went on during a time when AIDS was a major problem. This type of fieldwork is ethnographic fieldwork. Sterk had to get established in rough neig...

Delta Air Lines Essay

The Delta Airlines boasts of an affluent history that tells the story of how it came to be the successful airline company that it is at present. It all started when the Huff Daland Dusters got involved with crop-dusting in Macon, state of Georgia. In 1925, Huff Daland Dusters relocated to Monroe in the state of Louisiana where it was known for being a successful private company, owning eighteen planes. Due to the growing success of Huff Daland Dusters, C. E. Woolman who established Delta Air Lines purchased the private dusting company. The company was then named Delta Air Service. (Delta, 2008a) In 1930, Delta Air Service begins to operate in Atlanta, Georgia where it discontinued services for passengers, and became Delta Air Corporation. When the company was approved to provide mail services again, which was unsuccessful in 1930, it continued to provide services for passengers. In 1942, Delta became involved with the war, with its active involvement in transforming and refurbishing over one thousand aircrafts to be utilized during the war, and in providing instruction for pilots belonging to the army and aircraft technicians. After three years, the company was renamed as Delta Air Lines, Inc. (Delta, 2008a) In 1961, Delta launched the first direct flight from its base to Los Angeles. In 1972, Delta became a much bigger company through the Northeast Airlines merger, the Western Airlines merger in 1987, and the company’s purchase of Pan Am. The Pan Am purchase allowed Delta to become a global carrier. (Delta 2008a) The current CEO of Delta Air Lines is Richard H. Anderson in September last year, although being just a new member five months prior to that. Anderson acquired a wide ranged of airline experiences during his twenty years in the business. Prior to his membership to the Delta Air Line Board of Directors, he served for Continental Airlines, and jumped from one post to another higher position in the Northwest Airlines. Moreover, he worked for UnitedHealth Group where he was a president of the Markets group. After his three-year service with the company, he joined Delta Air Lines. (Delta, 2008b) At present, the Delta Air Lines is based still in Atlanta Georgia where it provides their customers 310 flight destinations for all over 54 countries in the world. In 2007, Delta just announced the addition of 50 routes all over the world. (Delta, 2008c)This just proves how successful they are in what they do that they are able to cater to thousands of people who have the luxury of choosing where to go from numerous destinations locally or abroad. Delta Air Lines became successful because of its innovativeness and openness to mergers that made it one of the largest company airlines in the history of the United States. Moreover, Delta Air Lines is linked to several other airline companies and are allied with other foreign airlines. In the past, Delta was able to do mergers with several airlines and from then on continued to expand by targeting international destinations and partnership. Its success may also be attributed to the wide range of services that they can provide to their customers. Perhaps, the company fosters good relationships with its employees, primarily because of the concern that Delta exhibits to them. In September 2005, Delta was awarded as one of America’s Safest Companies as it implemented strict rules and policies on health and safety for employees in the workplace. (Delta, 2008d) Currently, Delta has expanded its target market to include even the lower classes of society with its launching of Song ®. The air service offers low prices on flights and lessens the time for aircrafts to continue services. This means that Song ® is able to provide as many flights as possible to the people in order to make up for their time. (List, 2003) Moreover, Delta is in partnership with SkyMiles, which enables their customers to earn free tree miles, which is gained by the number of flights one purchases. They also support several foundations and organizations, such as The Breast Cancer Research Foundation, Habitat for Humanity, etc. that helps to build their image and reputation, and gain more followers for the expansion of the airline. These changes have References Delta Air Lines â€Å"Delta Through the Decades.† Delta Air Lines, Inc. 2008a: http://www.delta.com/about_delta/corporate_information/delta_stats_facts/delta_through_decades/index.jsp 15 April 2008. Delta Air Lines â€Å"Richard H. Anderson.† Delta Air Lines, Inc. 2008b: http://www.delta.com/about_delta/corporate_information/corporate_biographies/anderson/ 15 April 15, 2008. Delta Air Lines. â€Å"New Routes Mean More Sources.† Delta Air Lines, Inc. 2008c: http://www.delta.com/planning_reservations/plan_flight/destinations/new_routes/index.jsp April 15, 2008. Delta Air Lines. â€Å"Awards & Recognition.† Delta Air Lines, Inc. 2008d: http://www.delta.com/about_delta/corporate_information/awards_recognition/index.jsp April 15, 2008. List. B. â€Å"Operations researchers say Delta Air Lines’ Song has cut turnaround time of aircraft by 25%.† Innovations Report 2003: http://www.innovations-report.de/html/berichte/verkehr_logistik/bericht-22601.html April 15, 2008.